Direct Marketing Manager

    • Job ID: 512989-616291
    • Location: New York, NY
    • Job Type: Full-Time/Regular
    • Years of Experience: Not Applicable
  • Invite a Friend:
    facebook LinkedIn
    Twitter Email

Job Description:

W. W. Norton & Company is seeking a direct marketing manager to join its college department. The direct marketing manager will be responsible for designing and implementing direct marketing campaigns for front list and back list titles in a variety of disciplines. This position will report to a marketing director in the college department.

Essential Job Responsibilities:

  • Working closely with other direct marketers to develop and execute direct marketing campaigns across multiple disciplines.
  • Collaborating with discipline marketers in the department to create cohesive direct marketing plans for books and online media.
  • Closely tracking and analyzing results of each direct marketing campaign.
  • Writing compelling direct marketing emails that result in high response rates from professors.
  • Professionally interacting with professors through email, telephone calls, and in-person in order to close adoptions.
  • Documenting key information and data from interactions by inputting information into the company’s CRM.
  • Communicating with college sales representatives about leads generated from direct marketing campaigns.
  • Leading group or individual webinars with professors interested in seeing Norton’s online products.
  • Maintaining communication with editorial and marketing teams about results of direct marketing campaigns and feedback about book content.

Experience and Skills:

  • Bachelor’s degree.
  • Employment eligibility to work with W. W. Norton & Company in the US is required.
  • Must be able to work full business hours.
  • At least three years prior experience in college publishing sales is strongly preferred.
  • Must be highly disciplined and self-motivated.
  • Must be collaborative and enjoy working on a team.
  • Ability to analyze results and assess efficacy of marketing activities.
  • Ability to multi-task and effectively prioritize.
  • Superior verbal and written communications skills are essential.
  • Must be organized and detail-oriented, making sure that all aspects of daily activities are handled with accuracy and minimal mistakes.
  • While travel is moderate, direct marketing managers must be willing and able to travel several times per year throughout the United States and Canada. Travel includes attending academic conferences, marketing meetings in New York two times per year, and one of the semi-annual Norton sales conferences.