Marketing Research and Strategy Manager, Biology and Astronomy

    • Job ID: 512989-798482
    • Location: Flexible Throughout the US, Remote
    • Job Type: Full-Time/Regular
    • Years of Experience: Any
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Job Description:

W. W. Norton is seeking a marketing research and strategy manager (marketing manager) for its highly regarded biology and astronomy lists. The marketing manager is primarily responsible for developing, implementing, and executing strategic marketing plans for books and media in the biology and astronomy disciplines.

Marketing managers capture, engage, and nurture leads, track campaign results, and monitor the sales pipeline. They work extensively in our CRM and marketing automation platform.

An ideal candidate will be an excellent writer and collaborator, highly creative, analytical, and organized. They should be able to juggle multiple priorities, meet deadlines, turn ideas into action, and regularly assess the efficacy of their campaigns and adjust as necessary. This is a highly collaborative group and position that requires a person who thrives when working on a team but who is also a self-starter who takes initiative and full ownership over their projects. The person will work closely with their sales and market development specialist counterparts, as well as their fellow colleagues in the marketing manager role. There may be variation in the disciplines that marketing managers work on each year. Please note this is a remote position and candidates can be based anywhere in the United States.

Essential Job Responsibilities Include:

  • Create content and host events to help with lead generation, such as workshops with authors, webinars with Norton employees, events with faculty advocates, and a small handful of blog posts per year
  • Design and execute comprehensive email marketing strategies in coordination with the assistant marketing managers
  • Track ROI of marketing activities and regularly analyze efficacy of campaigns, adjusting when appropriate
  • Develop creative prepublication marketing campaigns, track all reviewers and prospects, and revise messaging as needed
  • Collaborate with editorial teams on messaging and strategy for books and media
  • Attend academic conferences and organize events to drive booth traffic and increase engagement with instructors
  • Visit campuses clustered around academic conferences and meet with professors to do pre-publication research
  • Write copy for select pieces of marketing collateral
  • Design and administer surveys for market development and recently published books and media
  • Engage with instructors using direct marketing techniques and enter information in the CRM
  • Work with advertising team on all advertising-related projects (print pieces, online ads, videos, website copy, etc.)
  • Present at internal sales conferences twice annually

Some of the Perks

  • Profit sharing
  • 401K matching
  • Unique company culture. We value our independence and are dedicated to doing things differently than our competitors. We collaborate, innovate, and celebrate with our colleagues.
  • Annual bonus potential
  • A fun, productive, and supportive team

Please note - this job description is not designed to cover all activities required of the employee.

Experience and Skills:

  • Employment eligibility to work with W.W. Norton & Company in the US is required.
  • Must be able to work full business hours.
  • W. W. Norton & Company ("Norton") strives to maintain a COVID-free workplace. To that end, being fully vaccinated is a condition of employment for all new Norton hires. Norton makes reasonable accommodations for qualified applicants with disabilities, sincerely held religious beliefs, or other conditions protected by applicable law.
  • Bachelor’s Degree.
  • 3 years of proven experience in marketing or higher education publishing sales preferred.
  • Must be highly disciplined and self-motivated.
  • Must be collaborative and enjoy working on a team.
  • Must have the ability to analyze results and assess efficacy of marketing activities.
  • Must have the ability to multi-task and effectively prioritize.
  • Must have superior verbal and written communications.
  • Must be organized, responsive, and detail-oriented, making sure that all aspects of daily activities are handled with accuracy and minimal mistakes.
  • While travel is light, candidates must be willing and able to travel several times per year throughout the United States and Canada. Travel includes attending academic conferences, meetings with instructors on college campuses, marketing meetings at Norton’s headquarters in New York, and Norton sales conferences twice per year.

About Norton:

W. W. Norton & Company is the oldest and largest publishing house owned wholly by its employees. W. W. Norton & Company strives to carry out the imperative of its founder to publish books not for a single season, but for the years. In college publishing, that imperative applies not only to books, but also to an ever-growing list of essential print and digital resources that support teaching and learning. For more information about the Company, visit us online at: