Marketing Manager, K-12 Education/Mental Health

    • Job ID: 512989-798490
    • Location: Flexible Throughout the US, Open
    • Job Type: Full-Time/Regular
    • Years of Experience: 2 - 5 Years
  • Invite a Friend:
    facebook LinkedIn
    Twitter Email

Job Description:

Norton Professional Books, am imprint of W. W. Norton focusing on K-12 education and mental health books for professionals and general readers, is seeking a Marketing Manager with 3+ years experience in education publishing. The position offers an opportunity to join a small, dynamic team publishing cutting edge work that makes a difference in the lives of those in the helping professions of education and mental health. Expanding the division's presence in the K-12 education field and managing initiatives aimed at mental health clinicians, academics, and relevant lay audiences are the main objectives of this position. This job reports to the Associate Director of Norton Professional Books and works closely with acquisitions editors, authors, and other internal and external partners. Visit wwnorton.com/education and wwnorton.com/psych for more information about our books. Please note that this position is fully remote. 

Essential Job Responsibilities Include:

  • Create and manage online and print promotional campaigns and advertisements for both K-12 education and mental health titles (determining format, editing copy, working with freelance designers and vendors, list plan management, etc.) 
  • Help build and manage a team of experienced and results-driven commissioned sales reps selling into a diverse professional and educational marketplace 
  • Support sales efforts to educational wholesalers and other existing accounts; nurture incoming leads to build new business and maximize overall sales growth 
  • Develop and maintain relationships with K-12 school administrators, teacher leaders, and In-Service/Professional Development decision makers for bulk purchases 
  • Manage our Amazon Marketing Services program (strategy and scheduling) 
  • Partner with relevant organizations to increase visibility for our books and authors 
  • Plan and execute social media and e-mail marketing strategy 
  • Marketing budget planning and management 
  • Sales performance data analysis 
  • Conduct ongoing market research, competitive analysis, and monitor Google Analytics data for best practices 
  • Work with our Trade, High School, and College divisions on cross-market initiatives 
  • Represent the Norton Professional Books division at national conferences (some travel may be required); manage relationships with booksellers and combined exhibitors handling conference-related sales 
  • Hire and manage seasonal interns 

Please note - this job description is not designed to cover all activities required of the employee.

Experience and Skills:

  • Employment eligibility to work with W.W. Norton & Company in the US is required.
  •  Must be able to work full business hours.
  • W. W. Norton & Company (“Norton”) strives to maintain a COVID-free workplace.  To that end, being fully vaccinated is a condition of employment for all new Norton hires.  Norton makes reasonable accommodations for qualified applicants with disabilities, sincerely held religious beliefs, or other conditions protected by applicable law. Three to five years book marketing experience in education publishing is required. 
  • Candidate should have an interest in and commitment to professional book publishing. 
  • Candidate must be an expert multitasker, very detailed-oriented, able to manage multiple projects simultaneously. 
  • Excellent organizational, verbal and written communications skills. 
  • Must be able to anticipate needs and deliver timely, relevant 
  • solutions and actions. 
  • Must be able to develop rapport and relationships with all levels of employees. Must be seen as knowledgeable and capable of handling sensitive, critical information. 
  • Must be proactive, flexible and adaptive in a rapidly changing 
  • environment and adjust with a "can-do" attitude. 
  • Must be self-directed and independent. 
  • Must have good time management skills, be organized, and be capable of multi-tasking across departments, activities, and projects. 
  • Must be detail-oriented, making sure that all aspects of their daily activities are handled with accuracy and minimal mistakes. 
  • Must have a demonstrated interest in the challenges and opportunities of electronic media as it applies to education and/or learning. 

 

About Norton:
W. W. Norton & Company is the oldest and largest publishing house owned wholly by its employees. W. W. Norton & Company strives to carry out the imperative of its founder to “publish books not for a single season, but for the years.”  In college publishing, that imperative applies not only to books, but also to an ever-growing list of essential print and digital resources that support teaching and learning. For more information about the Company, visit us online at: http://www.wwnorton.com.