High School Market Research and Strategy Manager

    • Job ID: 512989-825611
    • Job Type: Full-Time/Regular
    • Years of Experience: Not Applicable
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Job Description:

W.W. Norton & Company is seeking a Market Research and Strategy Manager to join its High School Sales team, focusing on Social Studies and Science . This position reports to the High School Director of Publishing. Please note, this position is remote and location is flexible throughout the United States.

Essential Job Responsibilities Include:

  • Develop and execute marketing plans and strategies with input from the editorial and sales teams.
  • Conduct competitive market analysis.
  • Provide training, on-campus support, and strategic guidance to sales representatives.
  • Host webinars for potential textbook adopters throughout the school year.
  • Develop and execute direct marketing plans and assist sales representatives with lead generation.
  • Attend semiannual sales meetings, which include the planning and delivery of sales presentations; participate in planning and execution meetings at least six times a year in the New York City office.
  • Plan exhibit strategy for and attend two national academic meetings per year.
  • Create all of the sales tools needed for a successful marketing campaign.
  • Develop, maintain, and manage priority adoption lists for all major high school books.
  • Coordinate the advertising campaign across print, web, email, and social media with the college advertising group.
  • Create, coordinate, and manage review campaigns.
  • Organize and run focus groups.
  • Engage in market research and development strategies for forthcoming books and digital content.
  • Monitor and report on campaign results and effectiveness, including ROI and recommend changes as needed.

Please note that this job description is not designed to cover all activities required of the employee.

Experience and Skills:

Required Qualifications:

  • Bachelor's degree.
  • High School textbook sales experience with strong sales performance across all disciplines and success in landing committee adoptions.
  • Evidence of general proficiency with electronic media and instructional technology.
  • Excellent writing, analytical, presentation, and interpersonal skills.
  • Evidence of initiative-taking and ability to contribute new ideas.
  • Willingness and ability to work independently as well as collaborate with the high school division on broader initiatives.
  • Ability to manage time and juggle multiple priorities and execute at the highest quality.
  • Position requires approximately 30% overnight travel for on-campus visits, academic conferences, semiannual sales meetings, and meetings in the New York City office.
  • Employment eligibility to work with W. W. Norton & Company in the U.S. is required.
  • W. W. Norton & Company ("Norton") strives to maintain a COVID-free workplace. To that end, being fully vaccinated is a condition of employment for all new Norton hires. Norton makes reasonable accommodations for qualified applicants with disabilities, sincerely held religious beliefs, or other conditions protected by applicable law.