College Marketing Internship, Spring 2024

Job Description:

Who we are

Founded in 1923, W. W. Norton is the oldest and largest independent and employee-owned publishing house, publishing works of Nobel laureates, master teachers, and Pulitzer Prize winners. For a century, Norton has been dedicated to achieving a common goal: to bring to readers and students enduring fiction, nonfiction, and poetry, as well as high-quality textbooks and digital learning tools.

About the internship

W. W. Norton is looking for interns to participate in our twelve-week internship program. Our internship program provides participants with an engaging, supportive, and hands-on learning experience in publishing that includes educational lunch sessions and networking within the intern class. Your work if you become a Norton intern with the College Marketing team may include the following:

Research, Marketing, and Development

• Tag leads, sample titles, and create opportunities in Salesforce across all disciplines
• Create and update contact lists for new and existing course markets
• Attend Norton hosted online workshops and write follow-up email template copy for professor outreach or a blog post for the Norton Learning Blog
• Writing up marketing emails for older textbooks and collaborating with marketing managers on revisions to the emails
• Sending gift cards to professors who participate in Norton surveys or class tests
• Research competitor titles and course markets

Social Media

• Assist with brainstorming, writing, and posting copy
• Research trends, competitor accounts, and possible leads for Twitter (X)

Design

• Pitch design ideas for infographic projects and assist with designing graphics for marketing assets using Canva and various Adobe Creative Cloud programs
• Research data to assist with digital posters

Experience and Skills:

Why you’ll be a great fit

We are excited to add interns who bring diverse perspectives to Norton. The ideal candidate is curious, hardworking, and eager to learn more about the different facets of publishing. Here are some skills and qualities we look for in candidates:

• You are a college junior, senior, or recent graduate.
• You are eager to improve your verbal and written communication skills.
• You enjoy collaborating and working in a group to solve challenges.
• You have a passion for learning and ideas.
• You have a working knowledge of Microsoft Office programs (Word, Excel, Outlook).

• You have a passion for both publishing and marketing in higher education and are eager to learn more in both areas.

Internship details

• Interns are paid $15 per hour, subject to applicable law, and work a maximum of 20 hours weekly.
• Internship period is twelve weeks from 2/5/24-4/26/24.
• Our workday is 9:00 a.m. to 5:00 p.m. Eastern Time; specific work hours are flexible to accommodate an intern’s schedule.
• For interns who reside within commuting distance of the office, this internship will be in-person in our Manhattan offices; those in other locations will work remotely.
• Eligibility to work with W.W. Norton & Company in the US is required.
• W. W. Norton & Company ('Norton') strives to maintain a COVID-free workplace. To that end, being fully vaccinated is a condition of employment for any Norton intern who will perform any work in our offices or be physically present at any Norton location or event at any time. Norton makes reasonable accommodations for qualified applicants with disabilities, sincerely held religious beliefs, or other conditions protected by applicable law.

If you are interested in applying, please submit your resume and cover letter to Mel Bautista ( mbautista@wwnorton.com ) and Mandira Venkat ( mvenkat@wwnorton.com ) no later than January 3, 2024. Applications will be considered on a rolling basis, and if enough applications are received, this listing may close early. Once you have submitted your application, please refrain from sending additional follow-up emails, as these will only delay the hiring manager’s ability to read the applications received. Final hiring decisions will be made by 1/22/24, so if you do not hear from us by then, you can assume the internship has been filled by a different applicant. You must follow these submission instructions in order to be considered for the internship. Intern applicants who apply via our website will not be considered.