Trade Publicity Internship (Social Media/TikTok), Spring 2024

Job Description:

Who we are

Founded in 1923, W. W. Norton is the oldest and largest independent and employee-owned publishing house, publishing works of Nobel laureates, master teachers, and Pulitzer Prize winners. For a century, Norton has been dedicated to achieving a common goal: to bring to readers and students enduring fiction, nonfiction, and poetry, as well as high-quality textbooks and digital learning tools.

About the internship

W. W. Norton is looking for interns to participate in our twelve-week internship program. Our internship program provides participants with an engaging, supportive, and hands-on learning experience in publishing that includes brown bag lunch sessions and networking within the intern class. Your work if you become a Norton intern with the Publicity team may include the following:

• Pitching ideas and assisting in developing new social media campaigns, strategies to grow community engagement, and expanding our audience
• Conceptualizing, creating, and executing TikTok content
• Working closely with senior members across departments to film, produce, and edit content, as well as natively in the TikTok app
• Understanding the brand personality and voice of the company, and translate that onto the TikTok platform
• Researching top-performing content and identifying emerging trends
• Learning how to capitalize on high-profile authors’ following and network of connections to maximize exposure and boost book sales
• Researching book-focused creators to maintain our influencer database

Experience and Skills:

Why you’ll be a great fit

We are excited to add interns who bring diverse perspectives to Norton. The ideal candidate is curious, hardworking, and eager to learn more about the different facets of publishing. Here are some skills and qualities we look for in candidates:

• You are a college junior, senior, or recent graduate based in the New York Metropolitan area
• You enjoy content creation and are well-versed in platform-specific social media and best practices
• You are an impeccable storyteller; you know how to capture attention and maintain it
• You have your finger on the pulse of what’s trending in the digital landscape, particularly regarding books and publishing-related content
• You are able to create engaging content that aligns with Norton’s brand, bring new ideas to the team, and thrive in a highly collaborative environment
• You are an excellent researcher and written/verbal communicator
• You are detail-oriented, organized, and skilled at project management
• Ideally, you have studied communications, marketing, or mass media and are hoping to gain valuable campaign management, publicity, and marketing experience within the book publishing industry

Internship details

• Interns are paid $15 per hour, subject to applicable law, and work a maximum of 20 hours weekly.
• Internship period is twelve weeks from 2/5/2024-4/26/2024.
• Our workday is 9:00 a.m. to 5:00 p.m. Eastern Time; specific work hours are flexible to accommodate an intern’s schedule.
• This internship will be in-person in our Manhattan offices
• Eligibility to work with W.W. Norton & Company in the US is required.
• W. W. Norton & Company ('Norton') strives to maintain a COVID-free workplace. To that end, being fully vaccinated is a condition of employment for any Norton intern who will perform any work in our offices or be physically present at any Norton location or event at any time. Norton makes reasonable accommodations for qualified applicants with disabilities, sincerely held religious beliefs, or other conditions protected by applicable law.

If you are interested in applying, please submit your resume and cover letter to Siena Ballotta Garman ( sgarman@wwnorton.com ) no later than January 3, 2024. Applications will be considered on a rolling basis, and if enough applications are received, the listing may close early. Once you have submitted your application, please refrain from sending additional follow-up emails, as these will only delay the hiring manager’s ability to read the applications received. Final hiring decisions will be made by 1/22/24, so if you do not hear from us by then, you can assume the internship has been filled by a different applicant. You must follow these submission instructions in order to be considered for the internship. Intern applicants who apply via our website will not be considered.